Common Mistakes when Creating Artwork Files for Print

Creating a print-ready layout demands keen attention to detail and a working knowledge of the printing process. Of course, nobody means to submit a problematic file, but beginners and seasoned designers alike can make mistakes. Unfortunately, even simple errors can...

How Social Media is Transforming Logo Design

Almost everyone has a smartphone, and nearly all of us use social media. It has transformed how we communicate and consume content regularly. This change is also having a direct impact on how designers are approaching logo design. Social media has become one of the...

How do You Know When it’s Time to Rebrand?

You could be a small company or a large corporation, it doesn’t matter when it comes to rebranding your business. The two most important aspects of your company are branding and identity. They’re both needed to connect with your customers, so what happens when that...

What’s the purpose of logos and why do they matter?

A logo is an important part of any company’s identity. In fact, even if a company’s complete name is not integrated into their logo, most of us can still identify all the major brand names only on the basis of their logo. Here are a few reasons why logos are much more...


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