You could be a small company or a large corporation, it doesn’t matter when it comes to rebranding your business. The two most important aspects of your company are branding and identity. They’re both needed to connect with your customers, so what happens when that connection is lost? How do you know when it’s time to rebrand in order to gain those customers back? That what we’re here to find out.
Repositioning on the Market
So, you sell one thing and have built your branding around this singular interest, like gardening for example. However, now you want your product like to include kitchenware, do you keep your old branding or start anew? The answer is to rebrand, as ignoring your new product line will do nothing for your bottom line. The money you invested in producing kitchenware is now a loss because you haven’t told your audience.
Taking the Brand International
If your company is entering a new market internationally, then you may need to change up your branding to accommodate your expanding audience. If you’re a smaller company that utilizes local slogans and names that other parts of the world won’t understand, then you’ll need to come up with something inclusive so you don’t neglect your new, international market.
Bad Reputation Rebranding
If something negative has impacted your company’s image, then it’s likely that a rebranding campaign is needed to get customers and investors back on the train. Doing this may dispel any negativity associated with the current branding, allowing the company to rebuild its reputation in a new light.
It’s natural for a company to evolve over time. However, with evolution comes the need for change, whether that means moving offices or reaching new customers through rebranding their entire company. Whatever the case may be, rebranding is a definite possibility as a business grows.
Change in Leadership
Privately owned or smaller businesses are usually tied to an owner. However, if that singular owner decides to shift leadership and give someone else the means to run the company, they may want to give the brand a makeover under their own image.
The Brand Doesn’t Stand Out
With the amount of competition out there, this is likely to happen, especially if you’re a small business just starting out. You put a lot of work into your marketing strategy and business plan, only to realize that very few people know your brand exists. A reassessment is in order regarding ways you can make your branding campaign different from your competitors.
At High Style Performance, we work with companies to help them improve their marketing and design circumstances. For over 15 years, we’ve helped small and mid-sized businesses with high-quality brochure printing, magazine printing, digital printing and more. Located in Winnipeg, Manitoba, we cater to each client’s needs and offer cost-effective services. Be sure to visit our website for more information.